#ourstory

In 2013, when the world didn’t end as prophesied, a bunch of like-minded people got together to celebrate Life and whatever made it seem so beautiful– Advertising!

We put our heads together, brainstormed, ate a grand lunch, and then brainstormed some moreover dessert and conceptualised X FACTOR – the one-stop advertising shop.

Soon, the lure of good work, great ideas and yummy food saw the coming together of a team of content writers, technicians, production specialists and directors. Armed with cutting-edge

#happyclients

#philosophy

Films and ad campaigns are born from creativity, not currency.

It is never a one-size-fits-all when it comes to films and ad campaigns.

Each film is based on a unique concept, and every concept has its unique requirements, in terms of setting, script, actors, and – yes, you guessed right!– money!

We have something for everybody. Give us your productand we’ll give you myriad concepts, each with a different budget, to choose from. You pick what fits your pocket and we’ll deliverit to you -

#We Rock.  Because

  • Deadlines are sacrosanct for us. Expect timely delivery. Every time.
  • We are nomads at heart - super mobile and ready-to-go, whenever and wherever you want us.
  • We have a flat organizational structure. Down with hierarchy, we say!
  • Team Spirit is our biggest Motivator (and, well… the occasional beer too!)

#ourwork

We back our words with action. So, here’s a sneak peek into our repertoire…

1) Films

Our eye behind the camera aces in capturing all odds, and evens! From TV commercials to Corporate videos - name it and we deliver it. We pride ourselves in customising our team size too (which means, creative breaks on a roster for all!)

2) PrintMedia

Our in-house Graphic Designer is ‘whole-artily’ ready all the year round to bring life to your 2D campaigns. And we are ready to sign annual contracts too! (No one-off style, please!)

3) photoshoot

Ta-da! We are not just about creative minds! If your brand needs a face or your ramp needs some heels to tick-tock, ping us for an appropriate fashion database from the region!

4) DigitalMedia

And, what would we do if we do not digitise ourselves, and your business? From content writing to designing, from brand awareness to lead generation and conversion – our team gets the best clicks at their finger-tips !

#founderspeaks

My Graduation in Electrical Engineering fetched me the job of a Mains Engineer in the HT Department of CESC Limited, but could not bring me close to my passion for photography and film-making! They say, God helps those who help themselves! So I decided to help myself first! I bid farewell to a stable job and chose the unconventional path - an independent entrepreneur! All I had then was a miniscule venture ‘X Factor’ and a galaxy of dreams and aspirations!

Thanks to my professional journey, I knew the importance of formal training in whatever I laid my hands on. Thus began My Pursuit of ‘Happiness’! The technology of the industry belongs to the world but what belongs to me is my art, my vision and my commitment! And X Factor is a result of this collaboration.

Aritra Mukherjee

Director | Cinematographer | Editor

#pov

Choose to experiment in films only if you have a fancy bank balance. Else, grab the client’s brief with an intense intent and just take the plunge! Remember, Rome was not built in a day, but sometimes you don’t even have a day!

#Commitment

● Value for money - all expenses justified (and we mean it!)

● Time is money - be it yours or ours!